Women Archetypes in Greek Ancient Pantheon

Women Archetypes in Greek Ancient Pantheon The notion of an archetype is rather complicated and has multiple layers, since it is widely used in many spheres of modern psychology and culture. The definition of the term has undergone several changes in the course of the cultural evolution. Within the frames of the current essay, it is possible to define an archetype as a generic, cumulative image, possessing some certain characteristic features. Before our civilization switched to the patriarchal social systems with male gods, there existed a single and united image of a Woman – the Great Goddess, who was the symbol of life and death, closely related to the nature and fertility. She was responsible for the creative power of life, as well as for the destructive forces. In the Greek pantheon there existed 7 goddesses, who represented the most common archetypical models of female behaviors. Aphrodite, Demeter and Hera were the most powerful ones. They had more deep connection with the Great Goddess archetype, than the other four. Aphrodite is a weaker variant of the Great Goddess in her fertility avatar. In Demeter we can easily find her Mother feature, whereas Hera is the echo of the Great Goddess as the Heaven Empress. Altogether they represent irresistible forces in every woman’s soul that make her such a unique creature as she is. Artemis, Athena and Hestia are so-called Virgin goddesses. They represent female independence. They are not apt to love or emotional attachment, considering these outpouring to be distracting for their major activities, and express female need for independence and social life. Persephone is the personification of a Daughter – a young woman, who is still on her way to emotional maturity. Thus, all these archetypes are inevitable components of the psychical structure of a woman.

Literature Review Related to Self-Efficacy Among Students...

Introduction The concept of self-efficacy is grounded in Bandura’s (1977) social learning theory. Bandura (1994) defines perceived self-efficacy as â€Å"people’s beliefs about their capabilities to produce efforts† (p. 71). In essence, one having strong self-efficacy experience increase in motivation, accomplishment, and personal well-being ( Bandura, 1994). Those with a low sense of self-efficacy, on the other hand, often suffer stress and depression; unbelieving of their capabilities and often succumbed to failure (Bandura, 1994). While previous research relates students’ positive interactions with faculty to positive academic outcomes, Jungert and Rosander (2010) found a gap in literature which addresses the link between self-efficacy†¦show more content†¦In extending the reach of the study’s limitations, the purpose of this current research is to investigate the correlation between students’ self-efficacy and their strategies to manipulate their study environment by comparing students in Master’s level Clinical Psychology with Master’s level Aviation Science in an online learning environment. In addressing this gap in research†¦ Literature Review While previous research defines self-efficacy, personal self-efficacy and their relation to performance; Devonport and Lane (2006) explore factors such as coping-efficacy (an individual’s confidence level in relation to outstand tasks), and outcome-efficacy (task objectives) were noted to lay foundation for the research focus at hand. While existing literature explores the topic from a cognitive perspective, the current study sought to investigate self-efficacy influences; excluding the previously studied malleable factors. The authors’ hypothesis was two-fold: self-efficacy and coping styles are largely related; and self-efficacy is a predictor of student retention. Participants included 131 first-year undergraduate sports degree students. Open-ended questionnaires were used to create a 40-item self-efficacy measure to gauge confidence levels. Additional materials included MCOPE to assess coping strategies. Researchers used factor analysis andShow MoreRelatedThe Relationship Between Self-Efficacy and Procrastination Among University Students1344 Words   |  6 PagesIntroduction Procrastination – a phenomenon that has become increasingly prevalent in contemporary society – has developed to the extent that it not only affects university students, but also the general population. Although the notion of procrastination dates back to approximately 800BC (Steel, 2007), studies up until today have failed to understand the causes of procrastination. Ferrari (1994) argues for this notion stating that procrastination â€Å"remains one of the least understood human miseries†Read MoreEntrepreneurship And Entrepreneurial Intention And Self Efficacy1580 Words   |  7 PagesLiterature Review Nowadays the trend of world is increasing towards the entrepreneurship because it is responsible for generating jobs, economic growth and prosperity of the society through innovation activities (Shane and Venkataraman, 2000; Galloway and Brown, 2002). For that, developing individual’s intention towards entrepreneurship and what are the factors that are responsible to divert the mind of people is central problems in the entrepreneurship research (Autio et al 2001; Francis et alRead MoreMental And Physical Health Of College Students1469 Words   |  6 Pages Literature Review: Mental and Physical Health of College Students Jackie Brocious Misericordia University Literature Review: Mental and Physical Health of College Students This paper is focused on the sub-topic of mental and physical health of college students, either within healthcare-related fields or general graduate programs. This sub-topic is a branch of our group’s research purpose of identifying the occupational therapy (OT) student’s perception and confidence with an OT programRead MoreImplementing School Based Programs On Reducing Absenteeism And Improving Asthma Control1276 Words   |  6 PagesReview of Literature Following is a comprehensive analysis of the articles selected from databases to help answer the posited PICOT question. The search produced eight articles that were most applicable to the implementation of asthma education in school settings. Further, the articles gave invaluable information to answer the writer’s PICOT question. Not only are education interventions mentioned in the selected articles, other modes to decrease absenteeism among school-aged children were discussedRead MoreRelationship Between Self Efficacy And Peer Pressure Essay910 Words   |  4 PagesIntroduction and Literature Review Many changes can occur when it comes to the development of adolescents They can experience many different changes, and among the larger ones are subjections to peer pressure and self-efficacy expectations. This research study focused on the relationship between self-efficacy and peer pressure. It is conducted at the time when adolescents develop mentally and physically. Among this trend, friends become the domination of life and become a great influence to theseRead MoreEvaluation Of A Caring And Welcoming School Environment1012 Words   |  5 PagesArticle Review Introduction A caring and welcoming school environment is attained through a systematic and structured counseling program. 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The literature review of this research study will emphasize valuable information to the refine question† To what extent will the integration fo a motivational strategy affects students’sRead MoreTeaching Experience And Acceptance Of Educational Technologies, Self Efficacy And Alienation2781 Words   |  12 Pagestechnologies, self-efficacy and alienation: Literature Review The relationship between teaching experience, self-efficacy and alienation has received attention from a number of angles in the research literature. Likewise the factors affecting the acceptance of educational technologies have also been investigated, but no study yet examines all factors concurrently. In reviewing the literature it is important to note that these are not isolated factors; for example, a factor contributing to self-efficacyRead MoreSelf Efficacy Among Students From A University Or School1608 Words   |  7 PagesAbstract Self-efficacy is the ability to encourage your-self to get things accomplished. Self-efficacy are affecting by four factors as mastery experiences, modeling, persuasion and physiological factors. The purpose behind this paper has been to gain an understanding of how self-efficacy relates to entrepreneurial performance and the concept self-efficacy, with the aim of establishing how this personal characteristic can be measured and used to forecast entrepreneurial achievement. The aim of thisRead MoreStudent s Entrepreneurial Intention Towards Entrepreneurship Essay1784 Words   |  8 PagesShapero Sokol (1982). This study proposes quantitative methodology in which cross-sectional data is randomly collected from the different public sector universities of Pakistan through survey questionnaire. The respondents were graduate and master students. After cleaning the data, 304 samples were used for final usage. The response rate was 53 %. Statistical Package for Social Sciences (SPSS) ver sion 21.0 and Analysis of Moment Structure (AMOS) were applied for data analysis. The results of Structural

The Journey Columbus By Christopher Columbus - 1628 Words

The Journey Columbus’s Finding Developed Through the Uncovering of San Salvador in 1492 Christopher Columbus’s adventitious finding of San Salvador led to the initial European â€Å"discovery† of the New World. Columbus, an Italian explorer, attempted to sail west from Spain to India, funded by King Ferdinand II of Aragon and Queen Isabella of Castile (Christopher Columbus’s Exploration). He sailed west using three boats: the Nià ±a, the Pinta, and the Santa Maria (Christopher Columbus the Italian Explorer). They reached the island of Guanahani in the Bahamas, but were unaware that they had landed in the Americas (Christopher Columbus the Italian Explorer). Christopher Columbus’s voyage funded by the king and queen of Spain, led to the finding of†¦show more content†¦Columbus was the captain of the Santa Maria, Vicente Yanez Pinzon was the captain of the Nià ±a, which was the smallest and Columbus’s most favorite ship, and Martin Alonso Pinzon was the captain of the Pinta (Columbus and the Brothers Pinzon). After sailing mo re than three thousand miles, they finally reached Guanahani on October 12, 1492, after thirty-six days of sailing west (Dyson 164). As soon as they landed, Columbus claimed the land for Spain, and named it San Salvador which means Holy Spirit, acknowledging that God’s guidance and will led them to the Indies (Christopher Columbus the Italian Explorer). Also at this time, the Tainos greeted them kindly, and some even swam miles offshore to meet them as they were approaching (Dyson 162). The Tainos believed that the newcomers came from the heavens after seeing their clothing, weaponry, and boats, and as it was their custom, they treated the strangers with the utmost respect and with friendliness (Dyson 162). The natives gave the travelers food, water, and gifts to exhibit their peacefulness and camaraderie. Columbus perceived their hospitality, and began trading with them which the Tainos recognized as the principle of reciprocity (Wadsworth Cengage Learning 5). They believ ed that the travelers were trading to exchange ideas and goods to further advance their own society, and not to accumulate profit or power at the natives expense (Wadsworth Cengage Learning 5). He called theShow MoreRelatedChristopher Columbus Essay1097 Words   |  5 PagesChristopher Columbus was born in 1451 at Genoa. Genoa was a seaport that was on the Ligurian sea. His name was Cristoforo Colombo and that was translated into English as Christopher Columbus. 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They boughtRead MoreChristopher Columbus And The New World847 Words   |  4 PagesChristopher Columbus was born in 1451, in his childhood, Columbus is a boy has proved to be a sea charm and ambition want to become sailors. Columbus hired to work on a sailing ship in the convent and then the Columbus expedition begins. On day, in the early morning of October 12, 1492, Christopher Columbus mariners stepped ashore an island in America, a land that no one known. This is a historic event, it was a prelude to understanding the New World, and led to the proliferation of western civilizationRead MoreFinding the Secrets of the World: Chirstoper Columbus845 Words   |  3 PagesFrom when he was a little by, Christopher Columbus always yearned to know the secrets of the world. His parents were Domenico and Susanna, who both came from families of weavers and wool carders. Christopher also had two brothers and one sister. Their names were Giacomo, Bartholomew, and Bianchinetta. Their whole family were devoted Catholics. Christopher’s family worshipped frequently at church, even though they were a hard-working family. The kids did not have proper education. They went to aRead MoreBiography of Chirstopher Columbus1081 Words   |  4 Pages Christopher Columbus was born in the republic of Genova, Italy on October 31st, 1451. Christopher Columbus made three voyages to different parts of the world. He was a navigator and an explorer, knowing his waters really well. Columbus experiences many life threatening events on his journeys, however he was a strong man and usually came back alive. Columbus made many accomplishments with his journeys, which benefited the British more than anything. Columbus opened a trading route to the new worldRead MoreEssay about Compare contrast953 Words   |  4 Pages Compare and Contrast Christopher Columbus and Neil Armstrong were both explorers who captivated the world with their amazing explorations. 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The story of Columbus’s journey across the Atlantic was one of the greatest journeys of exploration in history as in just a few months, he hasRead MoreWhy Did Christopher Columbus Not Discover America?874 Words   |  4 PagesWhy did Christopher Columbus not discov er America? â€Å"In fourteen hundred ninety-two Columbus sailed the ocean blue.† One of the first things we learned in primary school was that Christopher Columbus discovered America. But they also made us read Christopher s Journals (1493) such as â€Å" They ... brought us parrots and balls of cotton and spears and many other things, which they exchanged for the glass beads and hawks bells. They willingly traded everythingRead MoreColumbus vs. de Vaca Essay examples698 Words   |  3 PagesChristopher Columbus and Alvez Nunez Cabeza de Vaca were both explorers for Spain, but under different rulers and different times. The more famous, Christopher Columbus, came before de Vacas time. 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Conflict Presented in of Mice and Men Free Essays

Of Mice and Men is set in America during the years of the Great Depression. The depression, that was caused by the Wall Street Crash 1929, left people without a job or house. People had barely enough money to afford necessities such as, food, water and clothes. We will write a custom essay sample on Conflict Presented in of Mice and Men or any similar topic only for you Order Now The pressures of the Great Depression led to many different forms of conflict. Steinbeck shows a variety of these conflicts throughout the novella. One form of conflict shown in the novella is Jealousy. The fact that Lennie is a ‘huge man’, results in Curley’s jealousy towards Lennie. While describing Curley, Slim says, ‘He’s alla time picking scraps with big guys. Kind of like he’s mad at ’em because he aint a big guy’. This foreshadows the fight between Curley and Lennie in which Lennie crushes Curley’s hand. The adjective ‘mad’ connotes the irrationality of Curley’s simmering anger. Curley’s covetousness towards Lennie’s size represents that the world of Dust bowl America was a harsh and unforgiving place, where physical strength was especially valuable. The adjective ‘mad’ has specific connotations which is why, Steinbeck chooses to use ‘mad’ rather than a word such as, angry to maybe suggest that Curley is slightly insane for picking fights with men considerably bigger and most likely stronger than him. ‘Mad’ also means that Curley is simply angry towards taller men because he envies them. This description of Curley makes the reader think of Curley as an insecure person as, the description shows that he feels inferior because of his diminutive stature. Resentment is also shown in scenes of conflict. George shows resentment towards Lennie as a consequence of Lennie losing him his job; that is so significant to achieving his desires. George says, ‘I got you! You can’t keep a job and you lose me ever’ job I get. ‘ The repetition of the word ‘you’ demonstrates that George sees Lennie as the cause of the conflict and as the person who endangers his chances of achieving his dreams. The abbreviation of the word every with ‘ever† implies that George is almost spitting out his words due to the aggravation that he feels. George loses his temper with Lennie despite the fact that Lennie is George’s best friend. This portrays the great importance of having a job during Different conflicts or events can bring out certain characteristics in people. The novel Of Mice and Men written by John Steinbeck has numerous conflicts that bring out the protagonist’s innermost characteristic, kindheartedness. George brings out this characteristic through the conflicts between Lennie and himself. Judging him from most of his words, he does not seem like a caring person, however, it is through his actions that verify that he is. One example of this man versus himself conflict is when George has to kill Lennie. However, the main conflict of this novel is man versus man, which basically goes on throughout the entire novel, while George watches after Lennie; The majority of George’s time is devoted to looking after Lennie, whose faults prevent George from working toward his dream, or even living the life of a typical rancher. Based George’s selflessness, and devotion to Lennie, George Milton is an extremely compassionate person. Throughout the book, George has explicitly whined that Lennie is a real pain. He dreams of what he could do if not caring for his mentally handicapped friend, and pictures himself not burdened by Lennie. â€Å"‘ You get in trouble. You do bad things and I got to get you out. ‘ His voice rose nearly to a shout. ‘You crazy son-of-a-bitch. You keep me in hot water all of the time. ‘† Through this passage, you can clearly see George’s feelings towards Lennie; he gets sick of having to deal with a man with the mentality of a child. However, in the innermost part, he really cares for him because he never truly leaves him, he watches out for him and guides him through life. Imagine if you had just gotten the part of a play that you have been waiting all of your life to get, you feel as if your dreams had just started to take its roots; when suddenly, your friend messes up his role and is fired, and as a result, you to have to leave too, so he won’t be alone, well, that is the case with Lennie and George. You have to be as incredibly strong minded and kindhearted as George in order to take care of not only yourself, but also a man with the mentality of a child as well. Consequently, most people go crazy having to repeat themselves more than three times, as for George whom had to repeat himself constantly, and at times, that still did not cut it. This brings me to the next major conflict of the novel, man versus himself. At the end of this novel, when George comes across another crisis that Lennie has caused and, he finds himself stuck, because, for the first time, he can’t get Lennie out of the awful situation that he has got himself into, leaving him no other choice but to kill his dearest companion. George raised the gun and steadied it, and he brought the muzzle of it close to the back of Lennie’s head. The hand shook violently, but his face set and his hand steadied. † Through this passage, you can see that George was struggling, not wanting to kill Lennie, however, he unfortunately had to kill him for everyone’s benefit, including his own. This situation resembles cheating on a test; you do not want to cheat, but you would be in trouble by your parents if you do not pass. George had to protect Lennie one last time; as much as it would hurt, George knew that if he did not kill Lennie himself, Curley and the rest of the workers at the ranch would have found Lennie and given him a more painful and severe death George gave him. Based on George committing an act that will haunt him for the rest of his life, just to give his dearest companion Lennie a more serene death than a brutal one proves that, at heart, George is an extremely empathetic person. How to cite Conflict Presented in of Mice and Men, Papers

International Marketing of E-Bike Brands †MyAssignmenthelp.com

Question: Discuss about the International Marketing of E-Bike Brands. Answer: Introduction This report compares and contrasts two E-Bikes brands based on their effectivemarketing segmentation and product positioning techniques in the international market. International market is the process of doing business across the national borders by the companies. In the global marketing, it is crucial to understand how the products are perceived by the customers in the new market (Laker, 2017). For the discussion, Australian E-Bike brand Dillenger and German E-Bike brand Bosch is selected. Both the companies have expanded their businesses in the overseas market. Key objective of the report is to develop the segmentation and positioning responses based on the marketing fit design process for these two brands of E-Bikes. The comparison in the report will be done based on market opportunity analysis for both the companies in the different countries including market segmentation and market diversification. Along with this, positioning and market fit requirements i.e. target customers, m arketing mix and consumption and buying patterns will be considered. At last, segmentation requirements will also be considered for both the companies. The brief description of both e-bike brands is as follows: Dillenger Pty Ltd Dillenger Pty Ltd started its operations in 2007 as a company in Queensland, Australia. With the quickly developed production models, company has sustainable growth in the Australian market. New technologies in the electric bikes and intelligent motor controllers are the reason of huge improvements in the quality and reliability of electric bikes. Due to the reduction in the cost of electric bike components, the sales of e-bikes have enhanced. The market of Dillenger has improved in the last 3 years and its products are now sold in all over the world (Dillenger Pty Ltd, 2017). Bosch E-Bikes Systems Famous e-bike company Bosch started its operations in 1951 in Germany and now it has a strong presence in the market. In current time, company has over 70 leading bike brands in all over the world. Company provides high quality, powerful and reliability drive units along with durable batteries that make e-bike successful. Bosch E-Bikes Systems is working on the future of mobility and economic and ecologic sustainability. The company has around 10,108 associates and it has strong service network to ensure widespread availability of both products as well as services (Bosch, 2018). Comparison Australian E-Bike brand Dillenger is famous company among the Australian consumers and the company has expanded the business in the UK market. On the other hand, German E-Bike brand Bosch has expanded its business in the US market. There are some factors that can be analyzed while comparing these two E-Bike brands. Market opportunity analysis Dillenger Australian E-Bike brand Dillenger has expanded its business in the UK market. There are various market opportunities in the country for the growth and development of E-Bike business. The UK Electronic bike market is one of the developing markets for the overseas companies. The total e-bike market in UK is estimated to be worth 1.5 billion. The market is growing by around 5% per year that is beneficial for the company Dillenger. Along with this, the sale of new e-bikes is estimated to be 800 million and this data reveals that the Dillenger will have hike in the sales in UK market. Dillenger has opportunities to grow in the market as the UK bike market is highly fragmented (Peace, 2017). There are various market growth opportunities in the e-bike market for the overseas companies: Despite of increase in the popularity of sports vehicles, large number of e-bikes are sold in the country, The wellbeing and health benefits are associated with the electronic bikes, The government infrastructure investment is high in various cities of UK, Rapidly growing electric bike segment in the UK market that makes cycling more easy to both older generation as well as commuter, and Existing consumers are spending more amounts on using electronic bikes (Oortwijn, 2016) Bosch e-bike systems On the other hand, German E-Bike brand Bosch has expanded the business in US market due to some market and business opportunities available in the market. The sale of e-bikes is expected to be doubled in US market. By the expansion in the US market, Bosch has become leader in the e-bike market. Bosch e-bike systems provide high quality drive system in the e-bikes (MacArthur, Dill Person, 2013). In the US market, the electric bikes are growing in popularity. The continuous trend is enhancing number of electric bikes models and styles. By the growing trend, Bosch e-bike system is able to set success in the growing market. There are around 200 million electric bikes ridden today and it is predicted that industry will grow to 2 billion by 2050 (Willem, 2017). Market segmentation Market Segmentation Dillenger Bosch Demographical, geographical, and psycho-graphical segmentation, Middle income families, and higher income groups segmentation Psychographic, Demographic and geographic segmentation, Business to business segmentation, Business to consumer segmentation Market diversification In the UK market, Dillenger is able to maintain its strong position by diversifying its product and services. For the Dillenger diversification is not as risky as it has launched variety of e-bikes in the market with its own brand. The products of Dillenger have created the sense of demand in the UK market o n the launch of new products (Langkos, 2014). In order to position itself in the US market, Bosch e-bike systems have adopted market differentiation strategy. Bosch in the UK market diversifies into new products and markets including the global group and trailer sector. Along with this, Bosch has adopted niche strategy, mission marketing strategy, diversified its marketing mix and provides cheap products as compared to its rivals. The company has new and diversified range of e-bikes. Positioning and market fit requirements Target customers In UK market, target market selected by Dillenger is based on the demographical, geographical, and psycho-graphical segmentation. The target customers are rural households deprived of basic electricity, middle income families, and higher income groups who are conscious for the fitness and contributor to green energy. On the other hand, target customers by Bosch in UK market are based on various factors including income, age, region, attitude, behavior and consumption patterns etc. Bosch basically uses a mix of psychographic, demographic, and geographic segmentation strategies. Company uses differentiating targeting strategy and targets the customers from automobile companies from the diversified strategies, professionals and executives and upper-class social group (Ferrell Hartline, 2011). Marketing mix Marketing Mix Dillenger Bosch Product Electric cars, electric bikes, spares like electric bike kit spares, accessories i.e. safety, storage and tools Mobility, industry and trade services, software solutions and various vehicles Price Competitive pricing strategy in UK market, special financing options (Keegan, 2002). Different pricing strategy of different product category, competitive pricing strategy is followed Place Various stores and logistics centers i.e. UK warehouse, UK dispatch, spares inventory and returns centre Distribution form independent Bosch dealers and retailers in US, Stores and Bosch offices available in the country Promotion Personal selling, Advertising on various media i.e. television, newspaper and magazines, publicity by road show and free trails for the new customers and credit and finance schemes Direct approach- Direct interaction with regular trade channels, Media Branding- Local paper, Regional TV channels, automobile and trade magazines, Direct market promotion- Auto shows, Rally events, sponsor of local events (Fahy Jobber, 2012) Consumption and purchasing patterns The buying or purchasing behavior of the consumers for e-bikes in UK and US market are as follows: Buying patterns Dillenger (UK market) Bosch (US market) Satisfied with the mileage of electric bikes, Satisfied with the sales after services, Buy e-bikes due to its speed, Satisfied with the speed, power, battery life and appearance of e-bikes (Kazmi, 2012) Positive attitude towards e-bikes, Buy e-bikes to enhance cycling frequency, Use e-bikes to reduce travel time, Buy e-bikes to replace the cas Segmentation requirements Demographic variables In the demographic factors, Dillenger focuses on the age, income and occupation of the customers. In the income factor, company focuses on the high income level customers who are also contributing to the environmental sustainability. The key segmented group for the e-bikes are 18 years and above. All kinds of people are targeted i.e. business people, students, servants etc (Cateora, 2008). On the other hand, Company Bosch focuses on the young professionals and students for the sale of e-bikes. Students are targeted who are living far away from the college campus and using public transport. Company basically focuses on those students who do not live with their parents. Along with this, company is focusing on young professionals who travel daily for their work by the public transport. Lifestyle segmentation In the UK market, Dillenger targets the consumers based on the lifestyle segmentation. The company is targeting upper middle class people with stylish design and looks along with the affordable prices. Further, company also targets the corporate executives who prefer to travel by the public transports to reach their work station. Bosch has targeted family size in the market and in this segment, people of high class, and high income group are focused by the company. The e-bikes are helpful in the contribution for the sustainability of the environment. Conclusion From the above analysis, it is observed that both the companies are doing well in the global market. It is analyzed that companies have different marketing and positioning strategies while operating in the overseas market. The customers in UK and US market have different preferences and requirements and it is important for the companies to understand those requirements so that their requirements can be fulfilled by the products and services. Dillenger and Bosch, both the companies are market leader in terms of fulfilling market fit requirements for e-bikes. With the increased air pollution in the environment and scarcity of fuels electric bikes, there is the high demand of electric bikes among the customers and both e-bike brands are successful in meeting the requirements of the customers in different countries. References Bosch, (2018). Everything about the eBike. Retrieved on 3rd February 2018 from https://www.bosch-ebike.com/en/experience-ebike/experience-ebike/ Cateora, P.R. (2008). International Marketing (13th). NY: Tata McGraw-Hill Education. Dillenger Pty Ltd. (2017). Dillenger Electric Bikes. Retrieved on 3rd February 2018 from https://dillengerelectricbikes.com.au/about-dillenger/ Fahy, J. Jobber, D., (2012). Foundations of Marketing. (4th). Maidenhead: McCGrawHill Ferrell, O. Hartline, M., (2011). Marketing management strategies. New York: South-Western. Higher Education. Kazmi, S. Q., (2012). Consumer Perception and Buying Decisions: International Journal of Advancements in Research Technology. Volume 1(6) Keegan, (2002). Global Marketing Management. IND: Pearson Education India Laker, L. (2017). Rise of the ebike: how going electric could revolutionise your ride. Retrieved on 3rd February 2018 from https://www.theguardian.com/lifeandstyle/2017/sep/16/rise-of-the-ebike-how-going-electric-could-revolutionise-your-ride Langkos, S. (2014). Marketing Plan with product diversification strategy. Retrieved on 3rd February 2018 from https://www.researchgate.net/publication/265466588_Marketing_Plan_with_product_diversification_strategy_Case_study_of_Media_Strom_SA_Athenian_Bedmatress_Company MacArthur, J., Dill, J., Person, M., (2013). E-Bikes in the North America: Results from an online survey. Retrieved on 3rd February 2018 from https://docs.trb.org/prp/14-4885.pdf Oortwijn, J., (2016). Growth of UK E-Bike Market Estimated at 20%. Retrieved on 3rd February 2018 from https://www.bike-eu.com/sales-trends/nieuws/2016/11/growth-of-uk-e-bike-market-estimated-at-20-10128028 Peace, R., (2017). Brexit Looms Over UK Market Where E-Bikes Boom. Retrieved on 3rd February 2018 from https://www.bike-eu.com/sales-trends/nieuws/2017/7/brexit-looms-over-uk-market-where-e-bikes-boom-10130459 Willem, J. (2017). USA E-Bike Market Doubles in Units and Value. Retrieved on 3rd February 2018 from https://www.bike-eu.com/sales-trends/nieuws/2017/9/usa-e-bike-market-doubles-in-units-and-value-10131284

Rexona-It Wont Let You Down. Essay Example

Rexona-It Wont Let You Down. Essay INTRODUCTION My chosen product category is personal care product and the specific brand chosen within that category is Rexona deodorant which eliminates bad body odors. Rexona is a deodorant brand manufactured by Anglo Dutch Company, Unilever. It was developed in 1908 by an Australian pharmacist and his wife. Currently, Rexona has at least 8 lines of deodorant. Each line features a specific quality sought in deodorants. With Rexonas unique body-responsive technology, which releases extra protection as needed, it’s known that this deodorant ‘wont let you down’. Rexona is now one of the most preferred deodorants in the local market due to its effective and efficient marketing mix strategies. One of the major marketing mix strategies is the aggressive promotional mix activities performed by Rexona. Each promotional mix had been undertaken by Rexona in assuring its success in the industry. Rexona did their promotion steps through Advertising, Sales Promotion, Public Relations, Personal Selling and Direct Marketing. However, in completing this assignment, two out of the five promotional mix or tools will be explained in detailed which are the Advertising and Public Relations promotion mix activity. Advertising is any paid form of media communication which includes print ads in magazines, trade journals and newspapers, radio and TV announcements, Web-based visibility-building, and billboards. Through advertising, Rexona publish few TV advertisement, commercials and announcement. Public Relations activities promote a positive image, generate publicity and foster goodwill with the intent of increasing sales. We will write a custom essay sample on Rexona-It Wont Let You Down. specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Rexona-It Wont Let You Down. specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Rexona-It Wont Let You Down. specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Generating favorable media coverage, hosting special events and sponsoring charitable campaigns are examples of public relations activities undertaken by Rexona. QUESTIONS 1. Describe the content of the ads in terms of message, visual or picture, and sound (if any) (10 marks). The message which the advertisement tries to deliver to it’s audience is that when one has bad body odors, it automatically spoils the environment as shown in the advertisement when all the three girls were having so much fun and suddenly one of them stinks, it stops all the fun and there’s nothing to be proud of being a fun spoiler. Another message from the advertisement is that it boosts the self confidence of a person. Before using Rexona, the girl with the body odors problem need to be persuaded to join the other two to dance but after eliminating the problem with Rexona Teens spray deodorant, she does not to be convinced anymore to join in the fun. This advertisement also sends a message of being happy and healthy teenagers who know how to take care of their body odors are the perfect kind of teenagers also the perfect attitude teenagers should posses. The picture in the advertisement are all very exciting with colorful paintings, settings and decorations which automatically sets the environment of actives teenagers who never dies out of idea to make their live as interesting as possible. Since this particular range of Rexona Teens were aimed on teenage girls, the visual are set to be as kinky as it can possibly be. In a way, the three beautiful girls used in the advertisement shows other viewers that no matter how beautiful or feminine one are, it’s alright to admit that one has body odors problem and find a solution towards the problem. Overall, the advertisement presents very attractive pictures and visuals which easily attract teenagers to stay quietly on the respective channel for the next thirty one seconds. The sound used in the advertisement are a very heart pumping, up to beat kind of music sang by the chicky girls, The Spice Girls title â€Å"If You Wanna Be My Lover†. This particular song totally pumps up the whole advertisement to be as enjoyable as it can possibly be. When the girls were having so much fun, the song shows the type of fun they were experiencing. However, when they smell something stinky, the song which was on the peak of its chorus suddenly stops like a dead end which gives viewers the feeling of dissatisfied with bad odors. When the commentator was talking about the product, the excitement in the song was once again played on thus it brings out the felling of relief for the viewers. 2. Describe the details of media used by the ad campaign (4 marks). The ad campaign used by Rexona is a TV commercial advertisement which was first shown on our local television on April 2007. This particular advertisement had also been shown several times on our local television that is TV3. Most of the time, this advertisement was played repeatedly in between the popular Indonesian drama titled ‘Bawang Merah, Bawang Putih’ which is schedule to every Monday to Thursday from 2. 30pm to 3. 30pm. The advertisement also was seen on TV3 during the ‘That’s So Raven’ show on every Friday at 5. 30pm showing on April 2007 and in between the ‘Lizzie Mc Quire’ show on every Saturday at 9. 00pm starting May 2007. 3. Describe in detail the target audience of the ad campaign (2 marks). The ad campaign is designed to aim and target the active teenagers who always find ways and means to boost their self confidence and self esteem in pursuing their daily life activities. It is also targeted to teenagers with body odors problem to help them solves their misery. The aim is also on young and chicky teenage girls who loves to pampered and feel good of themselves. 4. Discuss why you believe the ad would appeal to the target audience (7 marks). The first reason is on the approach of the advertisement towards its target audience which is the teenagers. The approached used by the advertising members are based on humors which totally clicked with the mind and thinking of teenagers. The advertisement was quiet hilarious that it will keep on playing in their mind thus creates awareness towards the products automatically. On the other hand, the young teenage girls used for the aid resembled beautiful, cheerful, happy, active and smart teenagers which also drives the teenage viewers to copy their doings and don’ts which indirectly gives the idea of to be as hip as they are one should be using Rexona Teens deodorant and not others. The excitement, enjoyment and the vibrant energy that is shown in the advertisement would be good enough to appeal to the teenagers. Drama slot such as ‘Bawang Merah, Bawang Putih’, the ‘Lizzie Mc Quire’ show and ‘That’s So Raven’ are mainly watched by teenagers. During these shows, most of the teenagers are in their most feminine mood and especially after watching all the girlish stuff, personal care product would be the first thing they could think of. Repeating the Rexona Teens advertisement during these types of teenagers genre sitcom is among the beat was to inform the target audience the existence of the product. The multimedia technology used in the advertisement is also appealing to the teenagers as it brings the advertisement to a new era and creates the felling of refreshment and up to date kind of satisfaction. With the video conferencing technology shown in the advertisement, it gives teenagers ideas of another activity that can be done to exhilarate the fun. Thus, whenever these teenagers plans to established their video on the net which most teenagers nowadays do, it gives them the idea of Rexona Teens advertisement. 5. Describe the promotion activity used (4 marks). You may attach any picture or details in the appendix. The promotion activity used by Rexona is public relations. With effective public relations, Rexona can increase sales through favorable, nonpaid media coverage and enhance their companys image. Rexona generate publicity through special events, sponsorships, and community activities. On July 2005, Rexona once again held the Rexona â€Å"No Sweat† Challenge and on that particular year the challenge was a team dance competition. The dance challenge will be translated into a 9 episode reality TV show. The Rexona â€Å"No Sweat Dance Challenge† program will be broadcasted at TV3 from 9th August 2007 onwards, on every Tuesday at 7pm. The dance team will get a chance to show off their dance talent on national TV watched by millions. Public relations build goodwill toward the business by raising Rexona Company’s profile in the public eye. Publicity is considered as free advertising. 6. Discuss the coordination between the advertisement and the promotion activity stated in Question 5 (8 marks). Both the advertising in the form of TV commercials and public relations through Rexona Ultimate Dance Challenge bring out the same message to the audience and the target market. Through effective public relation activities, Rexona manages to build a good name and reputation in the eyes of the society thus, with this strong idea of Rexona instilled in the mind of the society and the enhancement of advertising such as TV commercials, it creates a strong preference of Rexona products to the consumers. It can also be done the other way round which means through the effective advertising effort perform by Rexona and being boost up with the public relations activity tells the consumers the credibility of Rexona Company thus eliminates the skepticism of the society towards Rexona products. The advertisement on TV commercials and The Rexona Ultimate Dance Challenge is both targeted on the younger generation and to be more specifically on the teenagers who love to express their feelings through stuff like dancing and etc. The TV commercial intends to create the awareness and to inform the buyers the existence of the product and sometimes it is also through advertising that the buyer are influences to purchase Rexona product. However, nowadays, consumer are getting smarter and are not easily influenced by advertising strategies and techniques which are paid by the company themselves to promote their product thus, obviously the advertisement will promote the product without a single negative point. Hence, usually this is when other promotional mix activity plays their role indirectly in convincing consumers the reliability of Rexona’s product information as shown in advertisement through public relations. Strong public relations let it be in form of organizing events, sponsorship or community activity, the main objectives is to create the relationship with the society and in a way indirectly asking the society to accept Rexona product. Through organizing big events such as The Rexona Ultimate Dance Competition, Rexona shows the society the level and credibility of the company in organizing such an esteem event. Hence, it established a felling of confidence and loyalty by the consumers towards Rexona Company. Bibliography ?Rexona Ultimate Dance Challenge. Retrieved on 10th September 2008, from http://www. unilever. com. my/ourcompany/newsandmedia/pressreleases/rexona_Ultimatedancechallenge. asp ? Rexona Unilever. Retrieved on 10th September 2008, from http://www. nilever. com/ourbrands/personalcare/Rexona. asp ? How to Established A Promotional Mix. Retrieved on 10th September 2008, from http://www. esmalloffice. com/SBR_template. cfm? DocNumber=PL12_3600. htm ? Rexona. Retrieved on 10th September 2008, from http://en. wikipedia. org/wiki/Rexona ? Rexona Teens Bedroom. Retrieved on 10th September 2008, from http://www. youtube. com/watch? v=Sq_cUGG8bWE ? Malaysia Rexona Commercial. Retrieved on 10th September 2008, from http://www. youtube. com/watch? v=EJaoHJYU4mI

Using a Self-Evaluative Essay Sample

Using a Self-Evaluative Essay SampleA self-evaluative essay sample can be a very helpful tool to help you make good use of your writing time. If you have a lot of writing on your plate, and some of it can seem like overkill, a self-evaluative essay sample can provide you with a concise, more focused version of your thoughts and feelings. And with writing samples, you can get feedback from other people who have also written similar essays.In fact, you can use a self-evaluative essay sample to try out different essay styles. Do you have a strong opinion about a certain subject or topic? How about some comments that have been added by other people, about a topic that you have some knowledge of? Can you see any holes in your idea, or do you agree with the comment, but want to refine it to make it clearer?These essays are very useful for those who have a few hundred words to fill up. It's better to make these essay samples a part of your academic writing assignments, rather than just fill ing the rest of your essay with too much information. When you decide to make an essay, make sure that you give a variety of reasons for the essay. Your ideas should go beyond the topic that you are writing about, so that you can also offer your opinion of the subject in general.Your first reason may not necessarily relate to the subject matter, but it will be valuable for your review of the material. For example, if you write about music, but are unsure of what you like about it, you can choose to write about what you don't like, or why you like it so much.Writing a self-evaluative essay sample will take some time. It can take you several months to write all of the required topics, and many different topics will require multiple sections to get across your ideas. You will need to be diligent, or you may end up with several versions of the same essay, with one or two sections missing. Be sure to devote as much time as possible to writing, as well as doing other important things in l ife, such as making good decisions about work and life.However, if you do decide to use a self-evaluative essay sample, make sure that you write a lot of these before you go to print. By doing this, you will ensure that you get a more focused version of yourself. Remember that you don't necessarily have to go back and re-read everything you've written, so be sure to write each paragraph at least once.Overall, self-evaluation essays can help you make your essays more effective. Even if you think you know a lot about a particular topic, a self-evaluative essay sample can help you write better. If you spend enough time writing, you can produce a better version of yourself, and use a self-evaluative essay sample as a tool to help you make it a better essay.