The Autobiography of Malcom X as Told to Alex Haley Essay

Statement of Purpose Alex Haley is the author of the book. The central theme of the book is to reflect the perspective of a black man in an era that called for equality struggles between races in the United States while battling views on racism and his rise and fall within the Nation of Islam religion. The author’s purpose for writing the book was for the reader to gain knowledge of Malcolm X as an individual and not as a phenomenon. He wanted to deliver truths that spanned his brief lifetime. Alex Haley’s qualifications to write the book were simply that he was a black man in America during the same time span as Malcolm X and his earlier work had focused on the struggles of African Americans in the United States in particular. Haley†¦show more content†¦He becomes immersed in the night life and consumed with everything it has to offer. Just shy of being twenty-one he was sent to prison for 10 years. At this pivotal point in his life, he converts to the Black Muslim religion. The other crucial life altering event took place in 1963 when evidence was uncovered regarding the Honorable Elijah Mohammad’s human frailties and lack of moral character. This revelation prompted a holy journey that yet again changed Malcolm’s thought process that was evident at the end of his life. Critique This autobiography of Malcolm X was spellbinding. The fascinating persona of this man was phenomenal. As he describes his education in one part of the book, â€Å"Gentlemen, I finished the eighth grade in Mason, Michigan. My high school was the black ghetto of Roxbury, Massachusetts. My college was in the streets of Harlem, and my masters was taken in prison† is just amazing. This book did not contain any illustrations, pictures, or tables. The author was extremely descriptive in telling the story. His writing style made the reader to become a part of the story telling experience. I could visualize the experiences and places that were included in the book. For example, when he told about the conking of his hair, how it felt when his scalp was burning, although it was a painful experience, it was humorous to me as a reader. I could imagine the lindy-hopping dances he talked about. How he would whirl them around,Show MoreRelatedThe Autobiography Of Malcolm X1701 Words   |  7 Pagesread the autobiography of Malcolm X. Malcolm X was one of the most controversial Men in American history. I’m familar with the name Malcolm X however, I’m not familliar with the works and background of Malcolm X. This is why I choose to read th e autobiography of Malcolm X written by himself and Alex Haley. Which gives the read an insight on his background, beliefs, and the American society then. I believe that many people including myself have misunderstood Malcolm X. I believe that Malcolm X is misunderstoodRead MoreA Man And A Doll. Society As A Unit, Has Been Pushing Towards1475 Words   |  6 Pagessymbols and ideas to get points across to help push and fix where society has holes to further integrate the perfect principles that will then replace social norms, and break through what once was a flawed belief system. the social rights activist Malcom X was one of these icons who fought to create a better world for African Americans. The child s toy Barbie, was a symbol towards women and pushed the idea of that women can push through the ideals that society wanted them to be. Both for a cause,Read MoreMalcolm X : An Extraordinary Figure For African Americans1647 Words   |  7 Pages Malcolm X is an extraordinary figure for African Americans. He is one of the most historic and significant human beings in American history. Malcolm Little was born on May 19, 1925, in Omaha, Nebraska. His mother, Louise Little, was 28 years young and his father Earl Little was an outspoken Baptist minister and supporter of Marcus Garvey s â€Å"Back to Africa Movement†. Malcom had 3 half siblings from his father’s previous marriage and later 6 additional kids. His push for Civil Right made him a targetRead More Malcolm X and the Shakespearean Tragic Hero Essay example1801 Words   |  8 PagesMalcolm X and the Shakespearean Tragic Hero   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Aristotle defines a tragic hero as â€Å"good but flawed, must be aristocratic, must be believable, and must behave consistently.† The Muslim leader Malcolm X can be compared to such tragic heroes such as Othello and Hamlet. Malcolm’s life and his personality have similar traits from both of the famous Shakespearean heroes. In this paper we will look deeper into the life of Malcolm X and find the similarities between him and the tragic heroes, alsoRead MoreMalcolm X s Influence On Society1391 Words   |  6 PagesADOLECENT YEARS Malcolm X had accomplished many achievements throughout his time as a religious, fellow activist, however, it had never been something simple to do. Throughout his younger years, he had always been in a battle with race, religion, and who exactly he identified himself to be. When Malcolm’s parents, Earl and Louis Little, had been expecting on the arrival for Malcolm’s birth, Earl had been threatened precisely by many white supremacist groups, causing their family to relocate manyRead MoreMalcolm X : A Man Who Changed American History1453 Words   |  6 Pages Malcolm X The Autobiography of Malcolm X as told by Alex Haley is the story about a man who greatly impacted American history. Malcolm Little, or Malcolm X as he is more widely known, taught what he believed in regards to segregation, racism, and discrimination. Growing up in a large family with a father Earl Little, a Baptist minister, and his mother Louis Little who was a homemaker, Malcolm’s life at the time seemed very promising. His father’s involvement in support of the Black

Women Archetypes in Greek Ancient Pantheon

Women Archetypes in Greek Ancient Pantheon The notion of an archetype is rather complicated and has multiple layers, since it is widely used in many spheres of modern psychology and culture. The definition of the term has undergone several changes in the course of the cultural evolution. Within the frames of the current essay, it is possible to define an archetype as a generic, cumulative image, possessing some certain characteristic features. Before our civilization switched to the patriarchal social systems with male gods, there existed a single and united image of a Woman – the Great Goddess, who was the symbol of life and death, closely related to the nature and fertility. She was responsible for the creative power of life, as well as for the destructive forces. In the Greek pantheon there existed 7 goddesses, who represented the most common archetypical models of female behaviors. Aphrodite, Demeter and Hera were the most powerful ones. They had more deep connection with the Great Goddess archetype, than the other four. Aphrodite is a weaker variant of the Great Goddess in her fertility avatar. In Demeter we can easily find her Mother feature, whereas Hera is the echo of the Great Goddess as the Heaven Empress. Altogether they represent irresistible forces in every woman’s soul that make her such a unique creature as she is. Artemis, Athena and Hestia are so-called Virgin goddesses. They represent female independence. They are not apt to love or emotional attachment, considering these outpouring to be distracting for their major activities, and express female need for independence and social life. Persephone is the personification of a Daughter – a young woman, who is still on her way to emotional maturity. Thus, all these archetypes are inevitable components of the psychical structure of a woman.

Literature Review Related to Self-Efficacy Among Students...

Introduction The concept of self-efficacy is grounded in Bandura’s (1977) social learning theory. Bandura (1994) defines perceived self-efficacy as â€Å"people’s beliefs about their capabilities to produce efforts† (p. 71). In essence, one having strong self-efficacy experience increase in motivation, accomplishment, and personal well-being ( Bandura, 1994). Those with a low sense of self-efficacy, on the other hand, often suffer stress and depression; unbelieving of their capabilities and often succumbed to failure (Bandura, 1994). While previous research relates students’ positive interactions with faculty to positive academic outcomes, Jungert and Rosander (2010) found a gap in literature which addresses the link between self-efficacy†¦show more content†¦In extending the reach of the study’s limitations, the purpose of this current research is to investigate the correlation between students’ self-efficacy and their strategies to manipulate their study environment by comparing students in Master’s level Clinical Psychology with Master’s level Aviation Science in an online learning environment. In addressing this gap in research†¦ Literature Review While previous research defines self-efficacy, personal self-efficacy and their relation to performance; Devonport and Lane (2006) explore factors such as coping-efficacy (an individual’s confidence level in relation to outstand tasks), and outcome-efficacy (task objectives) were noted to lay foundation for the research focus at hand. While existing literature explores the topic from a cognitive perspective, the current study sought to investigate self-efficacy influences; excluding the previously studied malleable factors. The authors’ hypothesis was two-fold: self-efficacy and coping styles are largely related; and self-efficacy is a predictor of student retention. Participants included 131 first-year undergraduate sports degree students. Open-ended questionnaires were used to create a 40-item self-efficacy measure to gauge confidence levels. Additional materials included MCOPE to assess coping strategies. Researchers used factor analysis andShow MoreRelatedThe Relationship Between Self-Efficacy and Procrastination Among University Students1344 Words   |  6 PagesIntroduction Procrastination – a phenomenon that has become increasingly prevalent in contemporary society – has developed to the extent that it not only affects university students, but also the general population. Although the notion of procrastination dates back to approximately 800BC (Steel, 2007), studies up until today have failed to understand the causes of procrastination. Ferrari (1994) argues for this notion stating that procrastination â€Å"remains one of the least understood human miseries†Read MoreEntrepreneurship And Entrepreneurial Intention And Self Efficacy1580 Words   |  7 PagesLiterature Review Nowadays the trend of world is increasing towards the entrepreneurship because it is responsible for generating jobs, economic growth and prosperity of the society through innovation activities (Shane and Venkataraman, 2000; Galloway and Brown, 2002). For that, developing individual’s intention towards entrepreneurship and what are the factors that are responsible to divert the mind of people is central problems in the entrepreneurship research (Autio et al 2001; Francis et alRead MoreMental And Physical Health Of College Students1469 Words   |  6 Pages Literature Review: Mental and Physical Health of College Students Jackie Brocious Misericordia University Literature Review: Mental and Physical Health of College Students This paper is focused on the sub-topic of mental and physical health of college students, either within healthcare-related fields or general graduate programs. This sub-topic is a branch of our group’s research purpose of identifying the occupational therapy (OT) student’s perception and confidence with an OT programRead MoreImplementing School Based Programs On Reducing Absenteeism And Improving Asthma Control1276 Words   |  6 PagesReview of Literature Following is a comprehensive analysis of the articles selected from databases to help answer the posited PICOT question. The search produced eight articles that were most applicable to the implementation of asthma education in school settings. Further, the articles gave invaluable information to answer the writer’s PICOT question. Not only are education interventions mentioned in the selected articles, other modes to decrease absenteeism among school-aged children were discussedRead MoreRelationship Between Self Efficacy And Peer Pressure Essay910 Words   |  4 PagesIntroduction and Literature Review Many changes can occur when it comes to the development of adolescents They can experience many different changes, and among the larger ones are subjections to peer pressure and self-efficacy expectations. This research study focused on the relationship between self-efficacy and peer pressure. It is conducted at the time when adolescents develop mentally and physically. Among this trend, friends become the domination of life and become a great influence to theseRead MoreEvaluation Of A Caring And Welcoming School Environment1012 Words   |  5 PagesArticle Review Introduction A caring and welcoming school environment is attained through a systematic and structured counseling program. Furthermore, in order to create a positive environment, school counselors must distinguish students in a constructive manner, provide guidance lessons, and conduct evaluations and assessments (ATACI, 2014). Meral ATICI, an associate professor of Psychological Counseling and Guidance, focuses on school counseling programs in Turkey analyzing their activitiesRead MoreThe Integration Fo A Motivational Strategy Affects Students s Learning888 Words   |  4 PagesTeachers have so many issues related to students’ learning in the classroom and they want to find solutions by researching new ideas and strategies to help these students succeed. In addition, educators are doing research in finding ways on how to implement different approaches to help meet the need of all students. The literature review of this research study will emphasize valuable information to the refine question† To what extent will the integration fo a motivational strategy affects students’sRead MoreTeaching Experience And Acceptance Of Educational Technologies, Self Efficacy And Alienation2781 Words   |  12 Pagestechnologies, self-efficacy and alienation: Literature Review The relationship between teaching experience, self-efficacy and alienation has received attention from a number of angles in the research literature. Likewise the factors affecting the acceptance of educational technologies have also been investigated, but no study yet examines all factors concurrently. In reviewing the literature it is important to note that these are not isolated factors; for example, a factor contributing to self-efficacyRead MoreSelf Efficacy Among Students From A University Or School1608 Words   |  7 PagesAbstract Self-efficacy is the ability to encourage your-self to get things accomplished. Self-efficacy are affecting by four factors as mastery experiences, modeling, persuasion and physiological factors. The purpose behind this paper has been to gain an understanding of how self-efficacy relates to entrepreneurial performance and the concept self-efficacy, with the aim of establishing how this personal characteristic can be measured and used to forecast entrepreneurial achievement. The aim of thisRead MoreStudent s Entrepreneurial Intention Towards Entrepreneurship Essay1784 Words   |  8 PagesShapero Sokol (1982). This study proposes quantitative methodology in which cross-sectional data is randomly collected from the different public sector universities of Pakistan through survey questionnaire. The respondents were graduate and master students. After cleaning the data, 304 samples were used for final usage. The response rate was 53 %. Statistical Package for Social Sciences (SPSS) ver sion 21.0 and Analysis of Moment Structure (AMOS) were applied for data analysis. The results of Structural

The Journey Columbus By Christopher Columbus - 1628 Words

The Journey Columbus’s Finding Developed Through the Uncovering of San Salvador in 1492 Christopher Columbus’s adventitious finding of San Salvador led to the initial European â€Å"discovery† of the New World. Columbus, an Italian explorer, attempted to sail west from Spain to India, funded by King Ferdinand II of Aragon and Queen Isabella of Castile (Christopher Columbus’s Exploration). He sailed west using three boats: the Nià ±a, the Pinta, and the Santa Maria (Christopher Columbus the Italian Explorer). They reached the island of Guanahani in the Bahamas, but were unaware that they had landed in the Americas (Christopher Columbus the Italian Explorer). Christopher Columbus’s voyage funded by the king and queen of Spain, led to the finding of†¦show more content†¦Columbus was the captain of the Santa Maria, Vicente Yanez Pinzon was the captain of the Nià ±a, which was the smallest and Columbus’s most favorite ship, and Martin Alonso Pinzon was the captain of the Pinta (Columbus and the Brothers Pinzon). After sailing mo re than three thousand miles, they finally reached Guanahani on October 12, 1492, after thirty-six days of sailing west (Dyson 164). As soon as they landed, Columbus claimed the land for Spain, and named it San Salvador which means Holy Spirit, acknowledging that God’s guidance and will led them to the Indies (Christopher Columbus the Italian Explorer). Also at this time, the Tainos greeted them kindly, and some even swam miles offshore to meet them as they were approaching (Dyson 162). The Tainos believed that the newcomers came from the heavens after seeing their clothing, weaponry, and boats, and as it was their custom, they treated the strangers with the utmost respect and with friendliness (Dyson 162). The natives gave the travelers food, water, and gifts to exhibit their peacefulness and camaraderie. Columbus perceived their hospitality, and began trading with them which the Tainos recognized as the principle of reciprocity (Wadsworth Cengage Learning 5). They believ ed that the travelers were trading to exchange ideas and goods to further advance their own society, and not to accumulate profit or power at the natives expense (Wadsworth Cengage Learning 5). He called theShow MoreRelatedChristopher Columbus Essay1097 Words   |  5 PagesChristopher Columbus was born in 1451 at Genoa. Genoa was a seaport that was on the Ligurian sea. His name was Cristoforo Colombo and that was translated into English as Christopher Columbus. Christopher Columbus had two brothers, which he was older than both. Christopher Columbus had little schooling just like most of the people during that age. Genoa was a busy seaport and Christopher Columbus learned much from the sailors. Christopher Columbus’s father was a poor weaver. Christopher Columbus workedRead MoreChristopher Columbus: The American Exploration780 Words   |  3 Pages Christopher Columbus had a lot to do with the American exploration. Christopher Columbus was born in Italy in 1451. He st udied geography then went out to sea on a journey. He was trying to find a new route from Europe to Asia. He did this because the Europeans wanted spices but it cost too much to get them over land from India and China. He is the man that figured out the world was round. In 1492 he got the king and queen of Spain to finance his journey to find a new sea route. They boughtRead MoreChristopher Columbus And The New World847 Words   |  4 PagesChristopher Columbus was born in 1451, in his childhood, Columbus is a boy has proved to be a sea charm and ambition want to become sailors. Columbus hired to work on a sailing ship in the convent and then the Columbus expedition begins. On day, in the early morning of October 12, 1492, Christopher Columbus mariners stepped ashore an island in America, a land that no one known. This is a historic event, it was a prelude to understanding the New World, and led to the proliferation of western civilizationRead MoreFinding the Secrets of the World: Chirstoper Columbus845 Words   |  3 PagesFrom when he was a little by, Christopher Columbus always yearned to know the secrets of the world. His parents were Domenico and Susanna, who both came from families of weavers and wool carders. Christopher also had two brothers and one sister. Their names were Giacomo, Bartholomew, and Bianchinetta. Their whole family were devoted Catholics. Christopher’s family worshipped frequently at church, even though they were a hard-working family. The kids did not have proper education. They went to aRead MoreBiography of Chirstopher Columbus1081 Words   |  4 Pages Christopher Columbus was born in the republic of Genova, Italy on October 31st, 1451. Christopher Columbus made three voyages to different parts of the world. He was a navigator and an explorer, knowing his waters really well. Columbus experiences many life threatening events on his journeys, however he was a strong man and usually came back alive. Columbus made many accomplishments with his journeys, which benefited the British more than anything. Columbus opened a trading route to the new worldRead MoreEssay about Compare contrast953 Words   |  4 Pages Compare and Contrast Christopher Columbus and Neil Armstrong were both explorers who captivated the world with their amazing explorations. Their paths shared many traits, though their discoveries were very different. While Armstrong was the first man on the moon on July 20, 1969, Christopher Columbus sailed the ocean blue about four hundred years earlier to find the â€Å"new world†. While both Columbus and Armstrong had amazing explorations, Columbus made a discovery that would start mankindRead MoreEssay on Christpher Columbus, an Explorer1166 Words   |  5 Pagesinspired others to become fierce adventurers of the sea. Columbus had one of the brightest ideas of the time, he had the idea that he could reach China by sailing west from Europe. This idea meant that there would be a westward passage from Spain to west across the ocean to China in a cheap and easy way in order to return cheap goods from China into Europe. The story of Columbus’s journey across the Atlantic was one of the greatest journeys of exploration in history as in just a few months, he hasRead MoreWhy Did Christopher Columbus Not Discover America?874 Words   |  4 PagesWhy did Christopher Columbus not discov er America? â€Å"In fourteen hundred ninety-two Columbus sailed the ocean blue.† One of the first things we learned in primary school was that Christopher Columbus discovered America. But they also made us read Christopher s Journals (1493) such as â€Å" They ... brought us parrots and balls of cotton and spears and many other things, which they exchanged for the glass beads and hawks bells. They willingly traded everythingRead MoreColumbus vs. de Vaca Essay examples698 Words   |  3 PagesChristopher Columbus and Alvez Nunez Cabeza de Vaca were both explorers for Spain, but under different rulers and different times. The more famous, Christopher Columbus, came before de Vacas time. Columbus sailed a series of four voyages between 1492 and 1504 in search for a route to Asia which led accidentally to his discovery of new land inhabited with Indians. Christopher sailed under the Spanish monarchs, Ferdinand and Isabella for his journey t o the Indies, whom he was loyal to by claimingRead MoreChristopher Columbus and His Discoveries702 Words   |  3 Pagesâ€Å"In 1492, Columbus sailed the ocean blue.† Have you ever heard of this famous quote? This quote is about Christopher Columbus and his discovery of the Americas. On the first Monday in October, we celebrate Columbus Day, based on the belief that he discovered the Americas. One might conclude that Christopher Columbus did not discover the Americas because the Native Americans, Vikings, and Phoenicians had already set foot there. First of all, when Christopher Columbus set foot in the Americas, he

Conflict Presented in of Mice and Men Free Essays

Of Mice and Men is set in America during the years of the Great Depression. The depression, that was caused by the Wall Street Crash 1929, left people without a job or house. People had barely enough money to afford necessities such as, food, water and clothes. We will write a custom essay sample on Conflict Presented in of Mice and Men or any similar topic only for you Order Now The pressures of the Great Depression led to many different forms of conflict. Steinbeck shows a variety of these conflicts throughout the novella. One form of conflict shown in the novella is Jealousy. The fact that Lennie is a ‘huge man’, results in Curley’s jealousy towards Lennie. While describing Curley, Slim says, ‘He’s alla time picking scraps with big guys. Kind of like he’s mad at ’em because he aint a big guy’. This foreshadows the fight between Curley and Lennie in which Lennie crushes Curley’s hand. The adjective ‘mad’ connotes the irrationality of Curley’s simmering anger. Curley’s covetousness towards Lennie’s size represents that the world of Dust bowl America was a harsh and unforgiving place, where physical strength was especially valuable. The adjective ‘mad’ has specific connotations which is why, Steinbeck chooses to use ‘mad’ rather than a word such as, angry to maybe suggest that Curley is slightly insane for picking fights with men considerably bigger and most likely stronger than him. ‘Mad’ also means that Curley is simply angry towards taller men because he envies them. This description of Curley makes the reader think of Curley as an insecure person as, the description shows that he feels inferior because of his diminutive stature. Resentment is also shown in scenes of conflict. George shows resentment towards Lennie as a consequence of Lennie losing him his job; that is so significant to achieving his desires. George says, ‘I got you! You can’t keep a job and you lose me ever’ job I get. ‘ The repetition of the word ‘you’ demonstrates that George sees Lennie as the cause of the conflict and as the person who endangers his chances of achieving his dreams. The abbreviation of the word every with ‘ever† implies that George is almost spitting out his words due to the aggravation that he feels. George loses his temper with Lennie despite the fact that Lennie is George’s best friend. This portrays the great importance of having a job during Different conflicts or events can bring out certain characteristics in people. The novel Of Mice and Men written by John Steinbeck has numerous conflicts that bring out the protagonist’s innermost characteristic, kindheartedness. George brings out this characteristic through the conflicts between Lennie and himself. Judging him from most of his words, he does not seem like a caring person, however, it is through his actions that verify that he is. One example of this man versus himself conflict is when George has to kill Lennie. However, the main conflict of this novel is man versus man, which basically goes on throughout the entire novel, while George watches after Lennie; The majority of George’s time is devoted to looking after Lennie, whose faults prevent George from working toward his dream, or even living the life of a typical rancher. Based George’s selflessness, and devotion to Lennie, George Milton is an extremely compassionate person. Throughout the book, George has explicitly whined that Lennie is a real pain. He dreams of what he could do if not caring for his mentally handicapped friend, and pictures himself not burdened by Lennie. â€Å"‘ You get in trouble. You do bad things and I got to get you out. ‘ His voice rose nearly to a shout. ‘You crazy son-of-a-bitch. You keep me in hot water all of the time. ‘† Through this passage, you can clearly see George’s feelings towards Lennie; he gets sick of having to deal with a man with the mentality of a child. However, in the innermost part, he really cares for him because he never truly leaves him, he watches out for him and guides him through life. Imagine if you had just gotten the part of a play that you have been waiting all of your life to get, you feel as if your dreams had just started to take its roots; when suddenly, your friend messes up his role and is fired, and as a result, you to have to leave too, so he won’t be alone, well, that is the case with Lennie and George. You have to be as incredibly strong minded and kindhearted as George in order to take care of not only yourself, but also a man with the mentality of a child as well. Consequently, most people go crazy having to repeat themselves more than three times, as for George whom had to repeat himself constantly, and at times, that still did not cut it. This brings me to the next major conflict of the novel, man versus himself. At the end of this novel, when George comes across another crisis that Lennie has caused and, he finds himself stuck, because, for the first time, he can’t get Lennie out of the awful situation that he has got himself into, leaving him no other choice but to kill his dearest companion. George raised the gun and steadied it, and he brought the muzzle of it close to the back of Lennie’s head. The hand shook violently, but his face set and his hand steadied. † Through this passage, you can see that George was struggling, not wanting to kill Lennie, however, he unfortunately had to kill him for everyone’s benefit, including his own. This situation resembles cheating on a test; you do not want to cheat, but you would be in trouble by your parents if you do not pass. George had to protect Lennie one last time; as much as it would hurt, George knew that if he did not kill Lennie himself, Curley and the rest of the workers at the ranch would have found Lennie and given him a more painful and severe death George gave him. Based on George committing an act that will haunt him for the rest of his life, just to give his dearest companion Lennie a more serene death than a brutal one proves that, at heart, George is an extremely empathetic person. How to cite Conflict Presented in of Mice and Men, Papers

International Marketing of E-Bike Brands †MyAssignmenthelp.com

Question: Discuss about the International Marketing of E-Bike Brands. Answer: Introduction This report compares and contrasts two E-Bikes brands based on their effectivemarketing segmentation and product positioning techniques in the international market. International market is the process of doing business across the national borders by the companies. In the global marketing, it is crucial to understand how the products are perceived by the customers in the new market (Laker, 2017). For the discussion, Australian E-Bike brand Dillenger and German E-Bike brand Bosch is selected. Both the companies have expanded their businesses in the overseas market. Key objective of the report is to develop the segmentation and positioning responses based on the marketing fit design process for these two brands of E-Bikes. The comparison in the report will be done based on market opportunity analysis for both the companies in the different countries including market segmentation and market diversification. Along with this, positioning and market fit requirements i.e. target customers, m arketing mix and consumption and buying patterns will be considered. At last, segmentation requirements will also be considered for both the companies. The brief description of both e-bike brands is as follows: Dillenger Pty Ltd Dillenger Pty Ltd started its operations in 2007 as a company in Queensland, Australia. With the quickly developed production models, company has sustainable growth in the Australian market. New technologies in the electric bikes and intelligent motor controllers are the reason of huge improvements in the quality and reliability of electric bikes. Due to the reduction in the cost of electric bike components, the sales of e-bikes have enhanced. The market of Dillenger has improved in the last 3 years and its products are now sold in all over the world (Dillenger Pty Ltd, 2017). Bosch E-Bikes Systems Famous e-bike company Bosch started its operations in 1951 in Germany and now it has a strong presence in the market. In current time, company has over 70 leading bike brands in all over the world. Company provides high quality, powerful and reliability drive units along with durable batteries that make e-bike successful. Bosch E-Bikes Systems is working on the future of mobility and economic and ecologic sustainability. The company has around 10,108 associates and it has strong service network to ensure widespread availability of both products as well as services (Bosch, 2018). Comparison Australian E-Bike brand Dillenger is famous company among the Australian consumers and the company has expanded the business in the UK market. On the other hand, German E-Bike brand Bosch has expanded its business in the US market. There are some factors that can be analyzed while comparing these two E-Bike brands. Market opportunity analysis Dillenger Australian E-Bike brand Dillenger has expanded its business in the UK market. There are various market opportunities in the country for the growth and development of E-Bike business. The UK Electronic bike market is one of the developing markets for the overseas companies. The total e-bike market in UK is estimated to be worth 1.5 billion. The market is growing by around 5% per year that is beneficial for the company Dillenger. Along with this, the sale of new e-bikes is estimated to be 800 million and this data reveals that the Dillenger will have hike in the sales in UK market. Dillenger has opportunities to grow in the market as the UK bike market is highly fragmented (Peace, 2017). There are various market growth opportunities in the e-bike market for the overseas companies: Despite of increase in the popularity of sports vehicles, large number of e-bikes are sold in the country, The wellbeing and health benefits are associated with the electronic bikes, The government infrastructure investment is high in various cities of UK, Rapidly growing electric bike segment in the UK market that makes cycling more easy to both older generation as well as commuter, and Existing consumers are spending more amounts on using electronic bikes (Oortwijn, 2016) Bosch e-bike systems On the other hand, German E-Bike brand Bosch has expanded the business in US market due to some market and business opportunities available in the market. The sale of e-bikes is expected to be doubled in US market. By the expansion in the US market, Bosch has become leader in the e-bike market. Bosch e-bike systems provide high quality drive system in the e-bikes (MacArthur, Dill Person, 2013). In the US market, the electric bikes are growing in popularity. The continuous trend is enhancing number of electric bikes models and styles. By the growing trend, Bosch e-bike system is able to set success in the growing market. There are around 200 million electric bikes ridden today and it is predicted that industry will grow to 2 billion by 2050 (Willem, 2017). Market segmentation Market Segmentation Dillenger Bosch Demographical, geographical, and psycho-graphical segmentation, Middle income families, and higher income groups segmentation Psychographic, Demographic and geographic segmentation, Business to business segmentation, Business to consumer segmentation Market diversification In the UK market, Dillenger is able to maintain its strong position by diversifying its product and services. For the Dillenger diversification is not as risky as it has launched variety of e-bikes in the market with its own brand. The products of Dillenger have created the sense of demand in the UK market o n the launch of new products (Langkos, 2014). In order to position itself in the US market, Bosch e-bike systems have adopted market differentiation strategy. Bosch in the UK market diversifies into new products and markets including the global group and trailer sector. Along with this, Bosch has adopted niche strategy, mission marketing strategy, diversified its marketing mix and provides cheap products as compared to its rivals. The company has new and diversified range of e-bikes. Positioning and market fit requirements Target customers In UK market, target market selected by Dillenger is based on the demographical, geographical, and psycho-graphical segmentation. The target customers are rural households deprived of basic electricity, middle income families, and higher income groups who are conscious for the fitness and contributor to green energy. On the other hand, target customers by Bosch in UK market are based on various factors including income, age, region, attitude, behavior and consumption patterns etc. Bosch basically uses a mix of psychographic, demographic, and geographic segmentation strategies. Company uses differentiating targeting strategy and targets the customers from automobile companies from the diversified strategies, professionals and executives and upper-class social group (Ferrell Hartline, 2011). Marketing mix Marketing Mix Dillenger Bosch Product Electric cars, electric bikes, spares like electric bike kit spares, accessories i.e. safety, storage and tools Mobility, industry and trade services, software solutions and various vehicles Price Competitive pricing strategy in UK market, special financing options (Keegan, 2002). Different pricing strategy of different product category, competitive pricing strategy is followed Place Various stores and logistics centers i.e. UK warehouse, UK dispatch, spares inventory and returns centre Distribution form independent Bosch dealers and retailers in US, Stores and Bosch offices available in the country Promotion Personal selling, Advertising on various media i.e. television, newspaper and magazines, publicity by road show and free trails for the new customers and credit and finance schemes Direct approach- Direct interaction with regular trade channels, Media Branding- Local paper, Regional TV channels, automobile and trade magazines, Direct market promotion- Auto shows, Rally events, sponsor of local events (Fahy Jobber, 2012) Consumption and purchasing patterns The buying or purchasing behavior of the consumers for e-bikes in UK and US market are as follows: Buying patterns Dillenger (UK market) Bosch (US market) Satisfied with the mileage of electric bikes, Satisfied with the sales after services, Buy e-bikes due to its speed, Satisfied with the speed, power, battery life and appearance of e-bikes (Kazmi, 2012) Positive attitude towards e-bikes, Buy e-bikes to enhance cycling frequency, Use e-bikes to reduce travel time, Buy e-bikes to replace the cas Segmentation requirements Demographic variables In the demographic factors, Dillenger focuses on the age, income and occupation of the customers. In the income factor, company focuses on the high income level customers who are also contributing to the environmental sustainability. The key segmented group for the e-bikes are 18 years and above. All kinds of people are targeted i.e. business people, students, servants etc (Cateora, 2008). On the other hand, Company Bosch focuses on the young professionals and students for the sale of e-bikes. Students are targeted who are living far away from the college campus and using public transport. Company basically focuses on those students who do not live with their parents. Along with this, company is focusing on young professionals who travel daily for their work by the public transport. Lifestyle segmentation In the UK market, Dillenger targets the consumers based on the lifestyle segmentation. The company is targeting upper middle class people with stylish design and looks along with the affordable prices. Further, company also targets the corporate executives who prefer to travel by the public transports to reach their work station. Bosch has targeted family size in the market and in this segment, people of high class, and high income group are focused by the company. The e-bikes are helpful in the contribution for the sustainability of the environment. Conclusion From the above analysis, it is observed that both the companies are doing well in the global market. It is analyzed that companies have different marketing and positioning strategies while operating in the overseas market. The customers in UK and US market have different preferences and requirements and it is important for the companies to understand those requirements so that their requirements can be fulfilled by the products and services. Dillenger and Bosch, both the companies are market leader in terms of fulfilling market fit requirements for e-bikes. With the increased air pollution in the environment and scarcity of fuels electric bikes, there is the high demand of electric bikes among the customers and both e-bike brands are successful in meeting the requirements of the customers in different countries. References Bosch, (2018). Everything about the eBike. Retrieved on 3rd February 2018 from https://www.bosch-ebike.com/en/experience-ebike/experience-ebike/ Cateora, P.R. (2008). International Marketing (13th). NY: Tata McGraw-Hill Education. Dillenger Pty Ltd. (2017). Dillenger Electric Bikes. Retrieved on 3rd February 2018 from https://dillengerelectricbikes.com.au/about-dillenger/ Fahy, J. Jobber, D., (2012). Foundations of Marketing. (4th). Maidenhead: McCGrawHill Ferrell, O. Hartline, M., (2011). Marketing management strategies. New York: South-Western. Higher Education. Kazmi, S. Q., (2012). Consumer Perception and Buying Decisions: International Journal of Advancements in Research Technology. Volume 1(6) Keegan, (2002). 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